Bachelor of Business Administration (BBA General)
(Affiliated to Sardar Patel University, V.V Nagar)

Bachelor of Business Administration, or BBA, is a three-year fulltime course that is designed to give rise to future professionals, rather than mere ‘degree holders’. The BBA programme of AIMS is developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise. The objective of the course is to holistically transform the students and grow them into assertive and positive leaders, equip them with the knowledge to enter into the corporate world.

Since it is professional course, syllabus is dynamic and vibrant which enables the students with the theoretical knowledge as well as with practical exposure to the corporate world. The programme is designed to prepare students for the complex challenges in today's work environment driven by growing competition and demanding targets. It also acts as a stepping stone for higher studies in the field of management. The program blends the three core disciplines of management, communication and information systems into a balanced program providing the contemporary manager with effective skills. In addition, the program offers general business programs to broaden the prospective manager’s knowledge base.